GUEST SPEAKER: Kristy Jackson
TOPIC: Amplify Your Brand, Using Your Story to Create Valuable Content
JULY 14, 2020
We are thrilled to introduce our first empowerED (EMPOWER EDucation) session. Constant learning and developing professionally is critical to having a successful career and thrive personally. In our new education series we will find workshops and trainings designed to empower women with new skills and provide opportunities for learning that align with our vision to educate, motivate and inspire our members.
Amplify your Brand w/ Bizperation will help you promote your brand story using inspiration from images in the Bizperation Journal and Think Tank cards. This course is for the tech novice or guru promoting your personal or professional brand. For many consumers, If your brand doesn’t have a digital presence, then it doesn’t exist. 50% of consumers say that seeing digital content would increase their chances of buying products or services through a brand’s social media. (Curalate) You will discover an easy four-point funnel to identify the most relevant content to market your brand. Digital marketing is a considerably cost-effective way to achieve growth by reaching new leads. Clarifying your brand story will build meaningful interactions and ensure your marketing messages are highly targeted to the leads you ultimately want to become loyal customers.
Takeaways you can expect from this training:
Discover why people “buy” your personal or professional brand over another
Identify the most relevant content to market your brand to increase leads
Create a time-saving matrix that includes content topics inspired by the Bizperation Journal & Cards.
LEARN MORE ABOUT THE PRESENTER:
Kristy Jackson, ED. S. , a serial entrepreneur, is the CEO of DK Solutions.LLC creative multimedia consulting and ambassador for the Bizperation brand. She is a sought out mentor, author, facilitator and professional speaker with 20 years of experience training and empowering youth and adults. Kristy and her husband James Jackson, II, CEO of Gator MediaSTL have been identified by the startup community as connectors and strong advocates for closing the diversity gap in the STL startup community.
Kristy is a strategic catalyst that lives the business that she runs. She has been seen or heard on local and national platforms including TEDXWomen, St.Louis Public Radio, Venture Cafe, and Small Business Majority. She is recognized by the U.S. Small Business Administration as a National Emerging Leader.
Hosting the Bizperation™ podcast is a passion that allows Kristy to connect with leaders, learners and entrepreneurs across the globe. Delux Magazine recognized Kristy as one of STL’s 50 Most Intriguing women and one of their top 100 influencers and advocates in the STL business community. She was also recognized by Small Business Monthly Magazine as most admired CEO.
Contact us to order your copy of the Bizperation Journal: