From BBQs to Breakthroughs – Your Summer Business Boost Starts Now

21May

From BBQs to Breakthroughs – Your Summer Business Boost Starts Now

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From BBQs to Breakthroughs – Your Summer Business Boost Starts Now

Summer is nearly here (although some of you are feeling the heat already!), and while the temperatures rise, so can your business! Whether you’re slowing down to refocus or ramping up for big results, I wanted to share some timely strategies, actionable marketing tips, and fresh ideas to help you stay visible and connected all season long.

Let’s make this your most empowered summer yet!

1. Develop Summer-Themed marketing campaigns to keep things fresh and fun

  • Choose a summer theme or holiday (Flag Day, Father’s Day, Fourth of July, or Back-to-School).
  • Create a limited-time offer or themed bundle of your product/service.
  • Use bright, eye-catching graphics that evoke summer vibes -Canva is a great tool.
  • Promote with a short-term countdown to build urgency.

WEW Tip: Feature your offer in the Member Marketplace to increase exposure.

2. Host an Outdoor or Pop-Up event to build new connections… Here are some idea starters:

  • Coffee & Conversations on the patio of a local café
  • “Pops & Pitch” pop-up where each attendee gets a cold treat and a few extra minutes to pitch their business
  • “Backyard” networking at a neighborhood park with lemonade, lawn chairs, and real conversations

3. Plan Promotions Around Summer Holidays for inspiration

  • Flag Day (June 14): Highlight women in service or patriotic-themed products
  • Father’s Day (June 16): Spotlight dads in business or offer gift ideas
  • Juneteenth (June 19): Celebrate and amplify Black-owned businesses in your network
  • Fourth of July: Offer a flash sale or “Freedom to Grow” campaign
  • Labor Day Weekend: “Final Days of Summer” or “Work Hard, Rest Hard” themed promotions

4. Use ChatGPT or AI Tools to Brainstorm… Feeling stuck? Use ChatGPT or another AI assistant to:

  • Brainstorm seasonal ideas specific to your industry
  • Draft your summer social media calendar
  • Look up obscure and fun holidays that align with your niche (example:
  • National Ice Cream Sandwich Day for a dessert biz, or National Simplify Your Life Week for a coach or organizer)Use these tools to spark creativity and cut brainstorming time in half.

5. Stay Visible (Even While on Vacation)… Summer doesn’t mean disappearing. Stay top-of-mind even when you’re unplugged. Here are some quick visibility tips:

  • Schedule summer content in advance using a planning tool like Later or Meta Planner
  • Share snapshots from your trip and what rest looks like for you as a business professional or owner
  • Use your email out-of-office reply to include a link to your offerings, website, or WEW profile

6. Make Momentum Happen – One Simple Step at a Time
Not sure where to start? Choose just one of these action steps to move your business forward this week:

  • Revise your homepage with a summer-themed banner or call-to-action
  • Email your past clients with a “VIP Summer Special”
  • Record a 60-second summer tip video for Instagram or Facebook
  • Reach out to a fellow WEW member for a seasonal collaboration

Small actions stack up. Which one will you commit to this week?

 

Summer is full of possibility. Whether you’re working on your business or working on yourself, this season gives us all the chance to realign, reconnect, and refresh. Use the sun, the schedule, and this community to spark growth that lasts well beyond Labor Day.

I’m cheering you on every step of the way!

Michell