Better Together: Find Your Summer Business Bestie

02Jun

Better Together: Find Your Summer Business Bestie

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Better Together Find Your Summer Business Bestie (1)

As professional women in business, we often carry a lot solo—but the truth is, some of our biggest breakthroughs come when we partner up. Summer is the perfect season to mix things up, share the load, and make magic happen together. Whether it’s a fun giveaway, a shared event, or a creative content swap, collaboration helps us grow faster, smarter, and with more joy.

Here’s a few ideas to help lean into that WEW spirit of connection.

Why Collaborate Now?

During summer months, client engagement can slow down, distractions rise, and routines shift. Collaboration can help you:

  • Stay visible while others go quiet
  • Cross-promote to fresh audiences
  • Get re-energized by new ideas
  • Split the work (and double the fun)

4 Easy Summer Collab Ideas to Try

  1. Co-Host a Giveaway
    Team up with another WEW member and offer a prize that includes both your services or products. Each of you promotes it to your audience, and you both gain new followers or leads.
  2. Partner on a Pop-Up or Event
    Love hosting events? Share the cost and effort with a fellow biz owner. Think:

    1. A patio happy hour
    2. A joint vendor booth at a summer market
    3. A mocktail afternoon happy hour
  3. Promote Each Other’s Summer Offers
    No time to host something big? No problem. Give each other a shoutout on Instagram, your newsletter, or inside the WEW group or meeting. Amplify each other’s voices.
  4. Create a Themed Content Series
    Write a series of blog posts, record a podcast mini-series, or go live together on Facebook/Instagram to teach or talk about a topic you both love.

Ready to Collaborate?

Here’s how to get started this week:

  • Make a post in the WEW Facebook group or during your introduction at the next WEW meeting.
    “Hey ladies, I’m looking to partner up for a summer giveaway or cross-promo. Who’s in?”
  • Or, reach out directly to a member you’ve admired or want to get to know better.
    “Hey! I love what you’re doing—would you be interested in teaming up for a summer collaboration?”

Bonus Tip: Use ChatGPT or AI Tools to Spark Ideas

Need inspiration for what kind of collab would best fit your business?

  • Ask ChatGPT: “Give me 5 summer-themed marketing ideas for a health coach + graphic designer”
  • Or research obscure holidays like National Lipstick Day, S’mores Day, or Work Like a Dog Day for unique campaign hooks.

Collaboration is more than just a term or strategy—it’s part of the heart of Women Empowering Women. This summer, don’t go it alone. Join forces, try something new, and watch how much further you can go together.

We can’t wait to see what you create!