GUEST SPEAKER: Alix Boulud-Hutkin
TOPIC: Perception Tradecraft: Mastering Your Reputation & Professional Positioning
WHERE: ll Bel Lago – 11631 Olive Blvd. St. Louis, MO 63141
WHEN: Thursday, April 16, 2026 – 11:30AM-1:00PM CST
Are you intentionally shaping how others perceive your work—or letting it happen by default?
Your professional reputation is shaped not only by what you do, but by how others understand and repeat your story. Drawing on a career in human‑source intelligence and reputation enhancement, Alix Boulud-Hutkin introduces the concept of perception tradecraft—the strategic methods used by billionaires and CEOs alike to shape narratives, build credibility, and influence how others interpret information.
This session applies those principles to professional life. You will learn how to define the narrative you want associated with your work, align your communication and actions with that narrative, and position yourself intentionally with your target audience.
You will leave with practical frameworks for managing your professional reputation, strengthening credibility, and shaping how others perceive your expertise.
ABOUT ALIX BOULUD-HUTKIN
Alix is the Founder of Career Power Plays (CareerPowerPlays.org) and Villeneuve LLC (VilleneuveLLC.com), where she helps ambitious professionals level up their personal brand, turn applications into interviews, and take control of how they’re seen. By blending intelligence-style strategy with modern reputation enhancement techniques, Alix teaches people how to stand out for all the right reasons in a competitive job market.
Alix has over 15 years of combined experience in the fields of strategic communications, intelligence & investigations, and business development. In addition to Career Power Plays and Villeneuve, Alix serves as the Chief Child Development Officer to her twin toddlers–which has been, by far, her most challenging job to date as she tries her best to keep up with her exigent and demanding “tiny bosses.”
She is also deeply passionate about serving her community, and currently volunteers as a Court-Appointed Special Advocate (CASA) for foster children experiencing abuse or neglect.
