GUEST SPEAKER: Heather McLin
TOPIC: Integrated Engagement Marketing: How to Make it Simple & Still Sizzle
WHERE: Bella Milano – 1063 S State Rte 157 Edwardsville, IL
Thursday, October 12, 2023 – 11:30AM-1:00PM CST
Heather McLin is a marketer, business consultant, author (coming soon!) and speaker. She is the Vice President of Marketing at Emerson for the Professional Tools business unit (RIDGID & Greenlee brands). She has worked at Emerson for 16 years, at 3 different locations and several different functions including operations, business development and now marketing. She is very passionate about all things related to goals, marketing and career development. She is a slow jogger, podcast nerd and a fan of champagne. Heather has an MBA from the University of Pittsburgh. She lives in St. Louis with her husband and 2 sons.
Integrated Engagement Marketing – This covers concepts from content strategy to making your marketing work really hard for you, so you don’t have to work so hard. Shiny object syndrome is so common in marketing especially in the digital space that is changing constantly! This can exhaust marketers and businesses — do you feel like you are constantly busy but banging their head against a wall, making no real impact with marketing? From a recovering trend-chaser, come learn how getting back to the basics can amplify your marketing and bottom line.
Presentation takeaways:
– You do not start marketing with a blank sheet of paper each day or each week. Some structured up front work can make marketing much easier.
– Putting your customers front & center to get clear on how to CONNECT with them is job 1
– How to add value to the customers in a way that is efficient for you
Don’t forget to RSVP!
