Loading Events

Edwardsville Chapter Meeting – Integrated Engagement Marketing: How to Make it Simple & Still Sizzle

October 12, 2023 @ 11:30 am - 1:00 pm CDT


TOPIC: Integrated Engagement Marketing: How to Make it Simple & Still Sizzle

WHERE: Bella Milano – 1063 S State Rte 157 Edwardsville, IL 

Thursday, October 12, 2023 – 11:30AM-1:00PM CST

Heather McLin is a marketer, business consultant, author (coming soon!) and speaker. She is the Vice President of Marketing at Emerson for the Professional Tools business unit (RIDGID & Greenlee brands). She has worked at Emerson for 16 years, at 3 different locations and several different functions including operations, business development and now marketing. She is very passionate about all things related to goals, marketing and career development. She is a slow jogger, podcast nerd and a fan of champagne. Heather has an MBA from the University of Pittsburgh. She lives in St. Louis with her husband and 2 sons.

Integrated Engagement Marketing – This covers concepts from content strategy to making your marketing work really hard for you, so you don’t have to work so hard. Shiny object syndrome is so common in marketing especially in the digital space that is changing constantly! This can exhaust marketers and businesses — do you feel like you are constantly busy but banging their head against a wall, making no real impact with marketing? From a recovering trend-chaser, come learn how getting back to the basics can amplify your marketing and bottom line.

Presentation takeaways:

– You do not start marketing with a blank sheet of paper each day or each week. Some structured up front work can make marketing much easier.

– Putting your customers front & center to get clear on how to CONNECT with them is job 1

– How to add value to the customers in a way that is efficient for you

Don’t forget to RSVP!

Contact this Speaker Directly:
Heather McLin, VP of Marketing at Emerson

Email: hmgreen017@gmail.com

Phone Number: 847-736-9865

Website: https://www.heathermclin.com/

LinkedIn: https://www.linkedin.com/in/heathermclin/

All chapter meetings are FREE for anyone to attend.  YES!  You read that right. 

(We just ask that if a chapter meeting is at a restaurant location, that you purchase a meal to support the location that is so graciously hosting our event. Don’t forget to tip your server a little extra as most restaurants are struggling with staffing issues and we want to make sure they know how much we appreciate them!)

Enjoy a proven, structured system that embraces the building of relationships which in turn will grow your business efficiencies, sales, exposure, and business processes.

Come meet and learn from panelists, experts, and local women in your WEW chapter.  You will also find allies who want to help with your success and are ready to share their resources and expertise to help you take that next step in your personal and professional life.

For information about this chapter, please contact our corporate team at hello@wewnational.com.

Share This Event

  • This event has passed.


October 12, 2023
11:30 am - 1:00 pm CDT
Event Category:
Event Tags:


Bella Milano Edwardsville
1063 S State Rte 157
Edwardsville, IL 62025 United States
+ Google Map